Based in Sydney, Australia, Foundry is a blog by Rebecca Thao. Her posts explore modern architecture through photos and quotes by influential architects, engineers, and artists.

AI For Growth: Improving Marketing Attribution

AI For Growth: Improving Marketing Attribution

 
 

I did this interview as part of the Top Bots AI For Growth Series with Mariya Yao. From the website:

As part of our AI For Growth executive education series, we interview top executives at leading global companies who have successfully applied AI to grow their enterprises. Today, we sit down with Max Sklar, Head of Machine Learning Attribution at Foursquare.

User attribution, especially between offline and online worlds, is a persistent challenge for marketers. Using novel machine learning techniques on top of Foursquare’s incredible data trove of consumers’ physical behavior, Max enables enterprise customers to identify when online campaigns have driven offline revenue and convert real-world foot traffic into long-term digital customers and social media fans.

In this interview, you’ll learn:

  1. Current challenges and machine learning solutions to attribution in digital marketing

  2. Why becoming more comfortable with probabilistic thinking is a good quality for business and technology leaders to have

  3. Why logistic regression is still a great idea

 
 

Previous Shows

Episode 13 with Mariya Yao, the host on this AI for Growth series

Episode 20 - Imperfect Bots, Marketplaces, and the AI Economy

Episode 20 - Imperfect Bots, Marketplaces, and the AI Economy

Episode 19 - Information Theory with @kronosapiens, Horse Racing, and Fractional Bits

Episode 19 - Information Theory with @kronosapiens, Horse Racing, and Fractional Bits